Promise + Experience = Relationship (“SuccessMagazine.com”)

The formula above came from an article in Success Magazine which talked about Social Networking and what it takes to make networking successful. So, I’m using the knowledge of what I read and how it applies to my business. We small businesses have to harness and live this type formula. Why? Small businesses and businesses in general thrive on built relationships that have numerous spin offs and continued growth into other opportunities. This is very apparent within our business model:

Promise: we empower our clients with the opportunity to build Social Networking into their business, processes, services, and communications at the basic level and grow from there. We deliver the technology and expertise to help them integrate social networking into everything they do.
+
Experience: Our clients experiences first hand the opportunity and technology that enables them to communicate more efficiently and instantly with their customers.
=
Relationship: Our clients see the promise and experience a new way of working their business and socially communicating with their clients. The excitement builds within the unlimited possibilities Social Networking brings to the table and the promise that they just experienced.

This is only one example of how we apply this Formula to services that we offer. If we continue to empower our clients with our Promise, deliver on the clients Experience and service with our company, then the Relationship is built and the growth possibilities and business opportunities are limitless.