Did you Know…
- 9 out of 10 consumers use the internet to locate local businesses in which they plan to shop.
- 69% of consumers turn to internet search to find local services before they use traditional resources.
Businesses have to recognize the fact that consumers are starting to turn away from traditional resources such as the phone book or local bulletins to find local services. They are looking to the internet and search to quickly locate local businesses that can fill their needs. Looking back over the past year I can’t remember the last time that I looked up a business number in the phone book. Can you?
The simple fact is everything is moving to the web and eventually the paper info books and other resources will be few and far between. We as business owners have to
embrace the push because it’s ten times faster to google something than look it up in a paper resource. Further most consumers today are connected to the internet throughout the day. So, they have no reason not to look online for where they are going and what they are looking for.
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